Apple just announced a slew of new products and updates, offering plenty for tech enthusiasts to get excited about. Here’s everything you need to know:
AirPods Pro 3: Best Noise Cancellation Yet
- Top Features: 2x better noise cancellation (4x better than the original), heart rate sensing during workouts, improved fit with five ear-tip sizes, and up to 8 hours of playback.
- New Capabilities: Live Translation for real-time multilingual conversations and tracking for 50+ workout types via the Fitness app.
- Price: S$349. Pre-orders start September 11 (9am SGT), with availability on September 19.
Apple Watch Updates: Series 11, SE 3, and Ultra 3
- Apple Watch Series 11: Sleep score insights, 24-hour battery life, scratch-resistant Ion-X glass, and 5G connectivity. Starts at S$599.
- Apple Watch SE 3: Adds Always-On display, wrist temperature sensing, and a more durable design. Starts at S$349.
- Apple Watch Ultra 3: The ultimate adventure watch with a larger display, 42-hour battery life, and advanced GPS for sports and outdoor enthusiasts. Starts at S$1,199.
- All new Apple Watch models feature Workout Buddy, powered by Apple Intelligence, for personalised fitness tracking. Pre-orders start today (for Singapore and some markets), with availability on September 19.
iPhone 17 Lineup: New Designs, Better Cameras, and Faster Chips
- iPhone 17:
- Key Highlights: 6.3-inch ProMotion display, 48MP Dual Fusion cameras, and Centre Stage front camera for next-level selfies (auto detect to shoot in portrait or landscape mode based on number of subjects).
- Price: Starts at S$1,299 (256GB).
- iPhone Air:
- Ultra-Thin Design: Just 5.6mm thick, with a titanium frame, 6.5-inch Super Retina XDR display and eSIM only (no physical SIM card!).
- Battery Life: All-day battery life powered by the A19 Pro chip.
- Price: Starts at S$1,599 (256GB).
- iPhone 17 Pro & Pro Max:
- Pro-Level Features: A19 Pro chip, 6.3-inch (Pro) or 6.9-inch (Pro Max) ProMotion display, and industry-first ProRes RAW video recording.
- Cameras: All three rear cameras at 48MP with up to 4x optical zoom (P/S: “8x optical” is actually centre crop of the new bigger image sensor), and new Centre Stage front camera.
- Price: iPhone 17 Pro starts at S$1,749, while iPhone 17 Pro Max starts at S$1,899 (256GB) and will be available in 2TB option (great for videographers).
- All new iPhone models feature Ceramic Shield 2, and Apple Intelligence for on-device AI capabilities. Pre-orders begin September 12, with availability starting September 19.