Why bother with a smart hub when your 2022 Samsung TV can be one?

The FIFA World Cup 2022 will be held in Qatar this November. Traditionally, a World Cup year is the best year in terms of TV sales. And Samsung just unveiled its 2022 lineup of TVs and soundbars in Singapore.

Most importantly, Samsung’s 20202 TVs will come with the Smart Hub, an all-new user interface, powered by Tizen. This new Samsung Smart Hub consolidates all aspects of the smart experience into one easy-to-navigate home screen. It will be the place to go for all your entertainment needs as well as smart home apps.

For the Samsung 2022 TV lineup, it is differentiated between Samsung Neo QLED TVs and Lifestyle TVs.

The Neo QLED 8K TVs features the Neural Quantum Processor 8K. It comes with 20 independent neural AI networks that analyse the content’s characteristics and picture quality to provide optimal viewing regardless of the source. Its new Shape Adaptive Light technology leverages the Processor’s powerful AI algorithms to maximise the brightness and accuracy of shapes.

Samsung’s flagship Neo QLED 8K TV. (Photo: Samsung)

In addition, its Real Depth Enhancer scans the screen and maximises contrast. It works like how our human eyes perceive images in real life so the object on screen stands out against the background.

The Neo QLED TV’s sound capabilities include both the patented Object Tracking Sound technology and Dolby Atmos. Thus, it enables upwards and side firing speakers to deliver cinematic experience in the comfort of your own home.

With screen sizes ranging from 65 inches to 85 inches, the Samsung 2022 Neo QLED TVs are priced starting from S$5,799 and are available now.

At the same time, Samsung’s new Lifestyle TVs – The Frame, The Sero and The Serif – continues its tradition of blending design and technology for a more unique and personalised centrepiece in your room.

The Frame 2022. (Photo: Samsung)

These QLED 4K TVs now feature a new matte display with anti-glare, anti-reflection and anti-fingerprint feature. This is said to reduce light reflections significantly. Plus, artworks present in Art Mode on these Lifestyle TVs are more realistic than before.

The Frame is priced starting at S$2,799 for a 55-inch model and goes all the way to S$5,299 for a 75-inch model. The Serif is available in two sizes of 43 inches (S$1,899) and 55 inches (S$2,799). The Sero is only available in 43 inches at S$2,299.

Samsung also introduces three soundbar series – Q series (from S$699), B-series (from S$349) and Ultra Slim (S$1,299) – to complement all types of TVs and interiors.

Samsung says the the Q Series soundbars work well with all TVs to produce an immersive soundscape via the front, side, and up-firing speakers as well as the TV speakers.

Samsung Q990B soundbar. (Photo: Samsung)

The top-of-range Q990B soundbar (S$1,899) features wireless rear speakers and true 11.1.4Ch sound. It delivers a complete audio experience by delivering audio in 11 different directions.